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Category: Business

Is the future “Electric Vehicles”

Is the future “Electric Vehicles”

Recently there has been a lot of hype with regards to Electric Vehicles and Indian government is pushing towards it. India imports 80% of the Oil requirement and import bills have been $70 Billion (2016-2017) and estimated to raise to $86 Billion (2017-2018). It seems very imperative for Indian government to reduce the dependency on Oil which will help in improving the foreign reserves as well strengthen the economy. India as a country is hugely dependent on Thermal Power and…

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Make In India needs Fab In India First

Make In India needs Fab In India First

In today’s world electronic parts plays a great role in almost all kinds of product. Be it consumer products like mobile phones, tablets, smartwatches or many other gadgets or industrial products like sensors, network swtiches, power controls, home automation or the upcoming IOT revolution. Ubiquitous usage of electronics in products is known fact. Chip manufacturing is a very specialized field which is more or less absent from Indian manufacturing scene as of now. Chip manufacturing facilities are normally called “Fab”…

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Stale e-Commerce Sale Branding

Stale e-Commerce Sale Branding

  All the e-commerce players are trying to create an atmosphere of “sale” during the festive season and get customers to buy stuff that they don’t want. The three big players Amazon, Flipkart and Snapdeal have been following a very similar strategy and there isn’t any difference between their showcasing of deals. I have not seen other newspapers but Times Of India Bangalore edition of 2nd October had probably six pages of full page advertisement of Snapdeal, Flipkart and Amazon…

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Ringing Bell’s Freedom251: Reality or Fallacy

Ringing Bell’s Freedom251: Reality or Fallacy

Sometime back checking news online, I came across this eye catching news item where it talked about a smartphone for in INR 251 (under $4) and it got me excited as Aakash tablet did some years back. I had ordered Aakash (didn’t get one though) then and I was looking to order to Freedom251 as well. I believe that any “for profit” private entity would never sell its products without making profits. Lets assume that Ringing Bell Pvt Ltd  …

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Zika’s Unexpected Victim is another Zica

Zika’s Unexpected Victim is another Zica

This is the colossal story of brand that went totally wrong of reasons that cannot be predicted or forecasted or controlled. As per the news reports Tata Motors’ new car launch that was in plan for more than two years was an acronym from “Zippy Car” and it was creatively named Zica. All the communication that were being done for this new car were based on Zica. Zica was showcased in the  auto expo 2016 and was getting launched with all the dealers…

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Bitcoin 101

Bitcoin 101

I was  quite unaware of Bitcoin just a month back but fortunately I met someone who has actually worked for Bitcoin exchange. Last week of December was vacation from office and I was looking for something to spend my time on. I wouldn’t claim that I know everything today but I am much better of. Here is a write up from my more than a month research, hopefully it may help people to get started. Satoshi Nakamoto is known to…

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Disk Drive Industry: Is it getting disrupted?

Disk Drive Industry: Is it getting disrupted?

In 1996 when Clayton Christensen (Author of The Innovator’s Dilemma, a book that deals with his seminal theory of Disruption) was researching on why the best firm fails, his Professor gave a sage advice “Those who study genetics avoid studying humans, because new generations come along only every thirty years or so, it takes a long time to understand the cause and effect of any changes. Instead, they study fruit flies, because they are conceived, born, mature, and die all…

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