Stale e-Commerce Sale Branding
All the e-commerce players are trying to create an atmosphere of “sale” during the festive season and get customers to buy stuff that they don’t want. The three big players Amazon, Flipkart and Snapdeal have been following a very similar strategy and there isn’t any difference between their showcasing of deals. I have not seen other newspapers but Times Of India Bangalore edition of 2nd October had probably six pages of full page advertisement of Snapdeal, Flipkart and Amazon…