Zika’s Unexpected Victim is another Zica
This is the colossal story of brand that went totally wrong of reasons that cannot be predicted or forecasted or controlled. As per the news reports Tata Motors’ new car launch that was in plan for more than two years was an acronym from “Zippy Car” and it was creatively named Zica. All the communication that were being done for this new car were based on Zica. Zica was showcased in the auto expo 2016 and was getting launched with all the dealers…